The very first Lottie doll was created following 18 months of research. In conjunction with retailers, industry experts, child psychologists, nutrition experts, parents and – most importantly – children. Lottie dolls look like children.
They are dressed comfortably in clothes that are made from colourful and tactile fabrics. They have play-sets that encourage outdoor play, from fishing to body-boarding to fossil-hunting. And their bodies are based on the proportions of a 9-year-old child. (Their heads are a bit bigger though because, let’s be honest, who doesn’t love the opportunity for a spot of hair-play?