Why is Small Business Saturday such a BIG deal?

It’s Small Business Saturday this Saturday, 1st December. Your may have heard of Small Business Saturday, and you will have certainly heard small businesses banging on about why you should shop with your local, small businesses.

It’s a chance to focus on all the little guys after all the hype of Black Friday.

But why is it such a big deal, and will it make any difference if you don’t use small businesses?

As a small business owner myself, and someone who is working in the business directly with my customers, I get to hear pretty much everything that is said in my shop.

“It’s such a pain because the Post Office in town has shut down”

“Did you know that another bank is closing, there’ll be none left soon”

And the old favourite

“It’s OK, I’ll get it from Amazon, it’s really easy”

I do have to bite my tongue a lot of the time, but sometimes I have to say something, because I’m not just here selling gorgeous toys which you can pick up and touch in the shop, discuss and ask me about. I really care about the damage which is being done by this slipping into new shopping habits which cuts out a vital part of retail.

How small businesses support your local economy

I use the local Post Office to send most of my parcels for the online side of my business – and do my banking there too now since all the local branches of my business bank have closed. I use the local Spar to  drop off my bigger parcels.

I buy all my meat from the local butcher’s, my fish from the fishmnonger’s, quite a bit of my fresh fruit and veg from the farm shop and will always seek out an independent coffee shop rather than a big chain.

And, although I’m not spending mega bucks, I think it really matters, and if we all do it, it will make a big difference.

So, let me get off my soap box and let me tell you why I love to support small business, and why I think you should too.

  • You get to meet the expert as many small business owners are present in their shops.
  • You get really good service – for instance, I’ll put stock to one side, I’ll gift wrap, I’ll even deliver locally on the same day.
  • You won’t get ripped off – we all want you to come back, so will always try to give you our best.
  • You are helping your local community. Small business owners are much more likely to support other small businesses, so in turn that helps keep the local economy vibrant.

And if you do shop online, why not use a small business? Many small businesses have an online shop and they will still be using their local Post office etc etc etc, supporting their own community.

You can quite often find us on the stockists list on the website of the brand you are looking for, or when you use Google, just scroll down a little and there we all are!

So, it’s a win win!

So, next time you go shopping, please think before you click. Your next move could make a BIG difference.

Here are the links to some of my own favourite places to shop for Christmas. Some have bricks and mortar shops, they are all online, and all are small businesses.

Just BE jewellery (Scholar Green, Cheshire) – ladies fashion jewellery, including Joma Jewellery


Giraffe Gifts (Tarporley, Cheshire) – great for stationery addicts

Your Cosy Home (Warrington, Cheshire) – affordable homeware and gifts

Your Cosy Home

The Hen House (Bowness on Windermere) – clothing, accessories and gifts

Fairly Traded Multi Coloured Bobble Hat 100% Wool

Cheshire Toy Shop’s Opening Hours

Cheshire Toy Shop is open from Tuesday to Sunday 10am to 4pm, with late night opening until 8pm every Thursday until Christmas.

Christmas opening hours

  • Christmas Eve 10am to 4pm
  • Closed Christmas Day and Boxing Day
  • Re-open Thursday 27th December.
  • And online all the time.

We look forward to you shopping with us soon.

Jane x

P.S. Shop with us on Small Business Saturday (in store and online) and we’ll give you a free child’s goodie bag* when you spend £20 or more, plus a free adult’s goodie bag* when you spend more than £50.


*subject to availibility

Due to holidays, all orders received from Sunday 17th to Monday 25th November will be despatched on Tuesday 26th November. Thank you for your patience. Dismiss

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